Interactive product demos, how to start PLG, & monetization

To work on their pecks.

Welcome to the PLG Recap

I spend all week deep diving into the best PLG LinkedIn posts so you don't have to. Click on the images if you want to see the full LinkedIn posts.

Here are my top 5 favorites from last week!

1️⃣ Krista Martin

Strategy or Tactic? Tactic

Growth lever = Retention

Recap

• Krista provides key steps for onboarding and the tech stack to do it. And yes, you don't need much, especially with no-code tools.

• I love "build the product path to activation" because it's a bold statement that needs to be said. We need to build products with less product sense and more PLG sense.

• PLG onboarding needs to be personalized by use cases with clear positioning.

2️⃣ John Kotowski

Strategy or Tactic? Tactic

Growth lever = Monetization

Recap

• John is constantly breaking down pricing models in PLG monetization and here is a pricing guide to use as an example cheat sheet!

• A pricing metric must be simple to understand, easy to measure, scale with the product, and correlates to the value.

• Aim for a single pricing metric whenever possible to help minimize pricing complexity.

3️⃣ Lenny Rachitsky

Strategy or Tactic? Tactics

Growth lever = All levers

Recap

• Hila Qu (Advisor, ex-VP Growth) guest wrote for Lenny's newsletter last week and OMG, what a legendary goldmine she has provided to the community.

• She shares the most common pitfalls in PLG, questions to ask, and specific tactics on how to combat the pitfalls.

• There are 5 steps in starting your PLG journey: map your funnel, pick a starting point, anticipate pitfalls, set up infrastructure, and build your team.

• Check out the full newsletter post to learn how to even test PLG as an experiment when you don't get full investment support.

4️⃣ Yaakov Carno

Strategy or Tactic? Strategy

Growth lever = Retention

Recap

• Yaakov drops a carousel post telling us 5 key PLG strategies from Canva .

• Canva doesn't assume who you are when you sign up, they ask you right away so they can personalize your journey.

• The moment you drop into the app, they do the thinking for you and provide templates to get started.

5️⃣ Theo Ohene

Strategy or Tactic? Tactics

Growth lever = Acquisition

Recap

• Interactive demos are going viral at the moment because of Navattic's data report on demos.

• Theo shows how Amplitude, Clearbit, and Mixpanel implement interactive product demos to drive signups.

• Interactive product demos need full demo access, sample reports, and showing specific use cases.

Thanks for taking the time to stop by today!

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See you next time.-Drew