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Pricing page templates š„ Onboarding friction š„ PLG through UX
15 LinkedIn posts that you should bookmark asap

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Itās been a while since Iāve done a Recap, and I enjoy collecting all the great tidbits that may go unnoticed.
The Recap is a newsletter series that curates the most valuable LinkedIn posts in growth that are worth saving. All things growth, acquisition, retention, monetization, PLG, PLS, etc. You name it. I do the work so you donāt have to.
Here are 15 LinkedIn posts worth bookmarking. š„
Letās dive inā¦
The MVPs
1ļøā£ Nathan Latkaās Quickstart guide to building an affiliate growth engine
Strategy or Tactic? Tactic
Growth lever = Acquisition
Recap
Nathan shares a proven actionable affiliate marketing strategy and landing page formula.
If youāre an early-stage founder or looking to scale without a sales team, bookmark this post.
Marketing-led acquisition is expensive. Product-led is the GOAT. However, a good WOM or referral engine is a great 2nd. Nathanās guide will help you acheive this!
Biggest referral program mistakes = flawed commission structures.
Find competitor affiliates, research payouts, and recruit with 30% year 1 ACV commissions.
When done right, affiliates drive low-cost and user-driven growth with minimal sales overhead.
2ļøā£ Yaakov Carnoās The Frictionless Lie about why you shouldnāt get rid of all friction in onboarding
Strategy or Tactic? Strategy
Growth lever = Activation & Retention
Recap
Yaakov shares the fallacy about why you shouldnāt get rid of all friction in onboarding. Hereās why:
Users do not drop off because they get stuck - itās because onboarding does not make them feel they are extracting value
Users need to see the end result - the light at the end of the tunnel (onboarding steps)
Add the kind of friction that is obvious to the end user, provide direct instructions, and focus on their achievements, not yours.
3ļøā£ Kate Syumaās breakdown of 5 tactics Folk CRM used to enhance PLG through better UX
Strategy or Tactic? Tactic
Growth lever = Retention
Recap
āThere is no PLG without stellar UXā šŖ š
Kate shares how Folkās intentional UX strategy drove 50% free-to-paid conversion, scaling to 200K+ users and 3,000 companies
The key: Focus on delivering an impeccable single-user experienceāteams are just collections of individual users.
Understand what makes your best users successful and replicate behaviors across your user base.
She breaks down 5 key tactics Folk used to drive customer success, with lessons you can apply to your product.
Great UX doesnāt just drive adoptionāit builds advocacy by ensuring users find value fast and stick around for the long haul.
4ļøā£ Elena Verna breaks down The DNA of a great pricing page
Strategy or Tactic? Tactic
Growth lever = Monetization (Acquisition) depending on the GTM motion
Recap
Elena shares actionable insights on what makes a pricing page effective, transparent, and primed to convert.
Tell the price upfrontāeven for enterprise plans. It sets you apart and builds trust.
Highlight add-ons to showcase value and fuel expansion
Use a pricing page checklist and study examples from brands like Figma, Miro, Slack, and Sanity.io.
Build your pricing page skeleton and iterateāpricing is never done.
šļø Save Elenaās skeleton template šļø and use it to optimize your pricing page.
5ļøā£ Anthony Pierriās 6 Homepage hero templates
Strategy or Tactic: Tactic
Growth lever = Acquisition
Recap
Depending on what stage startup you are in, you want to breakdown the elements of your company: Company Type, Persona, Context, Problem, Capability, Feature, Benefit, Product Category
Save this guide if you want to launch your homepage as the Problem Solver, The How To, The Big Promise, The Super Specific Who, The Catgeroy Differentiator, and The Feature No One Has
Click. Bookmark. Send Anthony a DM saying thank you š„
There are MVPlenty more š
š” Click on the ones you like and save them on LinkedIn!
Acquisition
40+ GTM Plays to reach and influence your target customers - Kyle Poyar
ICP marketing done right - Kyle Poyar
6 Homepage hero templates (and how to know which one is best for your startup) - Anthony Pierri
4 AI video tools leveraging PLG to drive acquisition - Ben Kaluza
Retention
Monetization
SaaS plan name cheatsheet- John Kotowski
How to use Sean Ellis test for measuring PMF - Lenny Rachitsky
Experimentation
The 16 most important types of experiments you need to know - Convert.com
4 questions every SaaS team should be asking users - Samantha Leal
Meme of the day #1
I now make memes. This is my new hobby. Enjoy.
(Click meme for full meme, newsletter doesnāt support video)
Before you go
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Thanks for reading!
See you next time š
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