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Pricing page templates šŸ”„ Onboarding friction šŸ”„ PLG through UX

15 LinkedIn posts that you should bookmark asap

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Itā€™s been a while since Iā€™ve done a Recap, and I enjoy collecting all the great tidbits that may go unnoticed.

The Recap is a newsletter series that curates the most valuable LinkedIn posts in growth that are worth saving. All things growth, acquisition, retention, monetization, PLG, PLS, etc. You name it. I do the work so you donā€™t have to.

Here are 15 LinkedIn posts worth bookmarking. šŸ”„ 

Letā€™s dive inā€¦

The MVPs

1ļøāƒ£ Nathan Latkaā€™s Quickstart guide to building an affiliate growth engine 

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Strategy or Tactic? Tactic

Growth lever = Acquisition

Recap

  1. Nathan shares a proven actionable affiliate marketing strategy and landing page formula. 

  2. If youā€™re an early-stage founder or looking to scale without a sales team, bookmark this post. 

  3. Marketing-led acquisition is expensive. Product-led is the GOAT. However, a good WOM or referral engine is a great 2nd. Nathanā€™s guide will help you acheive this!

  4. Biggest referral program mistakes = flawed commission structures.

  5. Find competitor affiliates, research payouts, and recruit with 30% year 1 ACV commissions.

  6. When done right, affiliates drive low-cost and user-driven growth with minimal sales overhead.

Click/tap image for full post

Strategy or Tactic? Strategy

Growth lever = Activation & Retention

Recap

  1. Yaakov shares the fallacy about why you shouldnā€™t get rid of all friction in onboarding. Hereā€™s why:

  2. Users do not drop off because they get stuck - itā€™s because onboarding does not make them feel they are extracting value

  3. Users need to see the end result - the light at the end of the tunnel (onboarding steps)

  4. Add the kind of friction that is obvious to the end user, provide direct instructions, and focus on their achievements, not yours.

3ļøāƒ£ Kate Syumaā€™s breakdown of 5 tactics Folk CRM used to enhance PLG through better UX

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Strategy or Tactic? Tactic

Growth lever = Retention

Recap

  1. ā€œThere is no PLG without stellar UXā€ šŸ’Ŗ šŸ™ 

  2. Kate shares how Folkā€™s intentional UX strategy drove 50% free-to-paid conversion, scaling to 200K+ users and 3,000 companies

  3. The key: Focus on delivering an impeccable single-user experienceā€”teams are just collections of individual users.

  4. Understand what makes your best users successful and replicate behaviors across your user base.

  5. She breaks down 5 key tactics Folk used to drive customer success, with lessons you can apply to your product.

  6. Great UX doesnā€™t just drive adoptionā€”it builds advocacy by ensuring users find value fast and stick around for the long haul.

4ļøāƒ£ Elena Verna breaks down The DNA of a great pricing page

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Strategy or Tactic? Tactic

Growth lever = Monetization (Acquisition) depending on the GTM motion

Recap

  1. Elena shares actionable insights on what makes a pricing page effective, transparent, and primed to convert.

  2. Tell the price upfrontā€”even for enterprise plans. It sets you apart and builds trust.

  3. Highlight add-ons to showcase value and fuel expansion

  4. Use a pricing page checklist and study examples from brands like Figma, Miro, Slack, and Sanity.io. 

  5. Build your pricing page skeleton and iterateā€”pricing is never done. 

  6. šŸ‘‰ļø Save Elenaā€™s skeleton template šŸ‘ˆļø and use it to optimize your pricing page.

5ļøāƒ£ Anthony Pierriā€™s 6 Homepage hero templates

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Strategy or Tactic: Tactic

Growth lever = Acquisition

Recap

  • Depending on what stage startup you are in, you want to breakdown the elements of your company: Company Type, Persona, Context, Problem, Capability, Feature, Benefit, Product Category

  • Save this guide if you want to launch your homepage as the Problem Solver, The How To, The Big Promise, The Super Specific Who, The Catgeroy Differentiator, and The Feature No One Has

  • Click. Bookmark. Send Anthony a DM saying thank you šŸ”„ 

There are MVPlenty more šŸ˜‰ 

šŸ’” Click on the ones you like and save them on LinkedIn!

Acquisition 

Retention 

Monetization 

Experimentation 

Meme of the day #1

I now make memes. This is my new hobby. Enjoy.
(Click meme for full meme, newsletter doesnā€™t support video)

Before you go

Check out my recommended Newsletter list:

The Product-Led GeekGet your FREE GROWTH TOOLKIT and join over 7600 founders and leaders learning how to scale their B2B software companies with product-led growth and product-led sales.
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Growth TribeStart, Grow and Monetize your one-person business with actionable tips every Saturday.

Thanks for reading!

See you next time šŸ‘‹ 

-Drew

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